Key Responsibilities and Tasks
Set the pricing strategy during seasonal planning process and coordinate the inventory and system requirements to drive optimal revenue generation.
Set short, medium and long term targets to maximise revenue and occupancy.
Develop and continuously review seasonal trading plans including offer proposals, execution and performance reporting.
Responsible for pricing and revenue management of all holidays and sales of non-inclusive extras. Constantly striving to maximize revenue in support of the overall goal of improving business profitability. Providing input to sales plans and revenue targets and then monitoring performance through appropriate KPIs and trading reports.
Manage performance against budget highlighting concerns and opportunities, liaise with sales and marketing teams to ensure concerns are being communicated and addressed via all sales channels.
Creating and continuously improving revenue management models to ensure price and sales are achieving intake targets.
Maintain a thorough understanding and awareness of competitors’ position and trends, particularly pricing and offers, in support of maximising our own performance.
Ensure that all core areas of revenue management and asset utilisation are tracked and monitored through reports looking at bed occupancy, flight occupancy, yacht occupancy and price.
Manage and support the Trading team to ensure they perform at the highest standards to support the overall performance.
Engage in weekly trading meetings and monthly strategic meetings, sharing insight, recommendations and future planning.
Ensure annual season reviews are completed with recommendations for future improvements to continuously drive revenue, margin and occupancy.
Seek new direct routes to market that deliver incremental growth in need periods. Manage closed channel strategy and cost of sale to support both short and long term goals.