The picture-perfect town of St Anton has a big reputation. Known as the 'cradle of alpine skiing', this traditional ski resort in Austria’s Arlberg region played a pioneering role in inventing one of our favourite winter sports.

But while skiing in St Anton goes way back to the early 20th century, this is not a resort that rests on its laurels. From state-of-the-art lifts to buzzing après-ski, modern life rubs along very happily with the town’s beautiful Tyrolean charm.

We’ve narrowed down a long, long list to give you just 10 reasons to make St Anton your next ski or board holiday destination: