Everything really. The quality of the ski areas look after all levels of skier and snowboarder, but ski holidays in Italy are so much more. There's great shopping, wonderful food, welcoming people, family-friendly options and superb value, all with classic Italian style.

Stunning scenery. The Dolomites has to be one of the most beautiful ski areas in the world. Around every corner and over every crest is another breathtaking vista that makes you stop and want to take a picture.

Italian is one of our nation's favourite foods and it tastes so much better in Italy! Indulge in the culture as well as the cuisine and take regular stops for coffee and long lunches to savour the delicious food and wine (but not too much of the latter). 

Like many European countries, you'll find plenty of meats, salads and veggies on the menu. Head to Livigno for Bresaola - an air-dried, salted and spice rubbed beef from Valtellina (try it with a red radicchio di Treviso salad). Another favourite is Strangolopreti, soft and light spinach dumplings made using milk-soaked bread and flour, ideal for afternoon energy.