Why We’re All Going Back (And Loving It)
7 out of 10 of us return to a Neilson Beach Club holiday. Now we know why. Our latest Trends Report reveals what’s shaping the way we travel - and it’s not just about where we go, but how we want to feel when we get there.
The Rise of Trusted Adventures
41% of holidaymakers say they’re heading back to places they already love - not because they’re playing it safe, but because they’ve found a spot that delivers every single time. No stress. No surprises. Just sunshine, smiles, and that “ahh yes, this place” feeling.
Switch Off. Feel Good.
We’re done with digital overload. 67% say a break from screens is essential to properly unwind, and 42% say being active on holiday boosts their mental wellbeing. Whether you’re paddle boarding at dawn or flat out on a lounger by noon, this is about resetting your body and your mind.
Fitness Is the New Freedom
We’re seeing a big shift: 52% now prioritise physical health while away - up from 33% just last year. 43% of us plan to try a new activity on holiday, and for 38%, keeping up fitness routines is a must.
Holidays That Work for Families
64% of parents agree: when the kids are happy and busy, everyone wins. From beach games to kids’ clubs they actually want to be in, our Beach Clubs are built to make sure your next family holiday is less chaos, more connection.
Good Energy, Guaranteed
At Neilson, we’re proud to see so many guests come back year after year. It’s why we’re launching two new Beach Clubs for Summer 2026 in Sicily and Mauritius - same inclusive activities and brilliant teams, in even more beautiful places.
