The evolution of sports
This summer, we’ve been helping people do their thing for 40 years. It got us thinking about the kit we use today and what we used back in 1978! Here we look back at the evolution of road bikes, dinghies and skis.
In recent years the popularity of taking a holiday that includes an active element such as cycling, hiking or watersports has been growing. Online searches for terms such as ‘activity holidays’ and ‘sport holidays’ are on the increase but what is behind this growth in popularity?